Articles

Never Mind Your LinkedIn Tactics Until You Have A LinkedIn Strategy

By Anthony

Before worrying about tactics for using LinkedIn, let’s step back a bit. What are you on LinkedIn for in the first place?

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Too many free calls? Create something to sell

By Anthony

(Offering free calls can be expensive. And soul destroying. Photo by rawpixel on Unsplash) It’s a common problem: you’re running your professional services […]

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No, you can’t pick my brain.

By Anthony

Photo by rawpixel on Unsplash A lawyer met a man at a party, and asked him what he did. “I don’t like to […]

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9 Words That Will Destroy Your Unique Value

By Anthony

Photo by Tina Hand @ Unsplash You have a service business. You’re no great copywriter, but you’re pretty happy with […]

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If it’s worth doing, it’s worth doing badly

By Anthony

Dancing, cooking, swimming, writing. You’ll never be as good as everyone, and you’ll never be as bad as someone. Here’s your anti-procrastination pill.

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Being prolific (advice for procrastinators)

By Anthony

Did you ever have an idea of a book you wanted to write, and never get past the first couple […]

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Make your business memorable (without any budget)

By Anthony

By concentrating on the outcome that you get to after you’ve done your magic, you won’t have to speak so much about your process to get attention.

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How to make evergreen content

By Anthony

We all know how important content can be for generating awareness in the market of what you do. This simple […]

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When does your side gig become a real business?

By Anthony

You’ve started your side hustle. But what are the signals you need before you quit your day job, and make it a real business?

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“Why isn’t our business taking off?”

By Anthony

To get your business really off the ground, you need a clear direction, sufficient fuel, and paying passengers (your clients).

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