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Does this sound familiar?
You want to build a business based on your expertise
You connect with people and build trust very quickly
You can just see opportunities that your clients could create for their business
I’m Anthony English, and that describes me exactly. I loved the idea of helping service businesses to know their value, so they can confidently reach out to their ideal kind of client. But the problem is that you can get stuck along the way. I know. I’ve been there many times.
You’re not sure who your service is for, what to offer them, or how much to charge.
After all, you never went to business school.
And when you have sales conversations, they’re either with the wrong people, or they’re with the right people, but you don’t convert them.
You need to get good clients. That means knowing who they are, how to find them, and what to say. It means positioning your business correctly in the market.
It means knowing how to speak the language of your client!
Once you see that you’re solving a business problem first, it changes the conversation. You’re an authority on their business, because you have learnt how to focus on the business outcome first.
I became a business coach to help seasoned professionals to articulate their value better. I believe this is a skill you can learn, and you don’t need to wait around for confidence to come to you.
Being able to articulate the value you bring is a great way to make people think of you. It’s how you stay top-of-mind and land good clients.
And then you can connect the value you bring to your big revenue goal.
It’s tough. But there’s a way out – you just need to take the first step.