If you want to get more sales

you have to talk the language of your buyer

You don't have to be a business guru, but you do need to make it clear:

  • Who you are selling to
  • ​​​​What you are selling them 
  • ​​​​Why they should care

Who are you selling to?

Your ideal customers need to recognise themselves and their problems when they see you. They need to assess quickly whether you're a good fit for their needs.

What are you selling them?

Is it easy for your customers to find out more, and to buy the first time, so that they can trust you and come back for more? How well does your initial service offering fit their needs?

Why should they care?

"Why your customers care" should identify an expensive and immediate problem they have. And you need to be speaking to the person who is willing to pay to solve that problem.

I can help you see your business as your prospects see it. And then we can tweak what's needed, so that your offering matches their expectations. Once that's done, I can help you fix the revenue engine that drives your business.

Would you like to learn more?

Do this free micro-assessment and get a report back from me on how your prospects might first see your message, and how that helps them take the next step to working with you.

Or would you like to line up a call?

My story: from IT expert to business advisor

 Anthony English 

 Business Coach 

I grew up as a techie and loved it. But when I made the switch from software and systems expert to consultant, I had to learn the hard way that my clients didn't really want my technical expertise. And that was a shocker!

What your clients really need are solutions to their business problems. They want an advisor who they can trust to cut through the techno-speak; recommend the best action, and make sure it works.

What others are saying

Anthony is an astute observer of people and problems. He not only spends time trying to understand the true business problem stopping people, but he also genuinely cares.

I recommend you take any opportunity to get to know Anthony, and also consider hiring him to accelerate your learning curve tremendously.

 Creator of Client Portal 

Anthony's insights and willingness to go above and beyond helped give me the confidence I needed to focus on the things that can grow my business, rather than simply treading water. I wanted to move from client work to products. 

He believed in my idea more than I did, and it paid off!

He's not only incredibly motivating but also gives you small, actionable steps to take so you can start improving your business without feeling overwhelmed.
Anthony listened to my work situation and then made some suggestions on how I could pivot and build new networks as well as restructure and repackage the value I provide to clients.

What I particularly liked was that he was straightforward, he spoke directly and expressed it in a way that made total sense - and in fact, confirmed that my gut was telling me that I had to make some changes however, I came away from the conversation positive and uplifted.
It's music to my ears when someone tells me I'm doing something wrong. As an entreprenuer, I appreciate a different perspective, especially from someone who has a lot of experience.

Anthony is one of those individuals that is not afraid of approaching the subject, and can tell you what is wrong with grace. Over a live video chat, Anthony was able to discuss my current business situation, and provided ACTIONABLE advice that may be seemingly simple, but are large value adds.

Specifically, he was able to point out ways in which I can get in front of the desired audience that never even cross my mind!

Frankly, at first I was skeptical about what Anthony could tell me, especially given his heavy IT background, but business knowledge is transferrable among various industries, and he's clearly worked with many industries. He's humble, easy to talk to, and has many creative solutions to offer. Thanks Anthony!
Anthony's insights and initiatives in creating and sustaining new sales growth transcend into all areas of business. His consulting expertise will not only help you clearly identify your target market, but also how to capture it!

Anthony's recommendations and support are one of the key successes in my own personal and business growth, and I believe he will do the same for you! He is a terrific business coach and one of the most generous human beings I have ever met!!
I approached Anthony with a specific problem. "How do I describe myself at networking events that create interest?" After having worked in many industries and picking up several skills, it was hard to even describe what I do. 

About 15 minutes in our discussion, Anthony was able to synthesize my value and describe it in such a way that I could have never done on my own. Now, he is helping me bring that message in front of the right audience. Anthony's service is highly recommended for the technical consultant who struggles with communicating his value in simple business terms.
Anthony’s great - pleasant, insightful, valuable. Gotten something out of every consulting session, article, video, or book. Recommended.
Before - I had some clarity in my direction, but I was missing the key insight that allowed me to make a major shift in how I saw my service offering.

With Anthony's coaching I was able to gain laser focus on our new direction : "Your business visualized on a single page."

The outcome of my discussions with Anthony is a lot of clarity and new initiatives in branding and positioning my business for future success.

My business now has a lot of clarity: I know who I serve, I know why I do what I do and I know what problems I solve. I can clearly describe to my ideal client the true value of working with me.
Anthony’s coaching has been invaluable. He has stopped me in my tracks more than once and forced me to reassess my market strategy. He questioned who my real target audience was, helped me to realize what the million dollar questions I should be asking really were, and niche down with concrete goals in mind.
I contacted Anthony to thank him for a sound piece of advice he gave to small businesses, and the conversation quickly turned into something that I couldn't put a price tag on – Truly priceless. Golden information that I'll immediately study and apply to my business.

Anthony opened my eyes on and helped me re-evaluate some essential aspects of my business. Bonus point: The conversation was extremely enjoyable!

If you need an exceptional coach to guide you through your marketing and sales process, Anthony IS your guy. 
I saw an article written by Anthony and found it extremely interesting. I didn't know that it was only the start. We chatted and he helped me find strengths and weaknesses of my business, asking the right questions and leading me through an honest and effective analysis.

He understood my goals and suggested some great strategies to gain more confidence in myself as a solopreneur, which I believe won't only benefit me, but also my clients.

Anthony is a great coach: kind, fun, but also extremely professional.

He goes straight to the point and makes thing look easy - as they really are. I couldn't recommend him more, specially to entrepreneurs willing to expand their business and make the most of their time. Grazie, Anthony!

Not ready for a call? That's OK. Why not connect with me on LinkedIn?

Got questions? Drop me a line.

My email address is anthony@anthonyenglish.com.au