How to speak business
so you can make more sales
You’re a specialist. You know your field so well you’re regarded as an expert; the go-to person in your field. You’ve progressed from technical expert to subject matter expert, and you’re now taking the next step up to sell your products, services or expertise to the C-suite.
But for some reason they’re not buying your technical expertise. When you start speaking their eyes glaze over, they refer you to their techs and you’ve lost the opportunity to sell at the C-suite level. You know you can help them, but you’re not getting through.
The sad truth is that they don’t know tech, and they don’t particularly care about your expertise. They have a business problem, and until you can speak to them in terms they are familiar with you’ll be losing sales. You need to learn how to speak business.
My name is Anthony English, and I am an award-winning IBM AIX expert. I made the transition from being a tech expert to helping my clients solve business problems, and now I teach professionals like you how to do the same.
This is not rocket science, but until you learn to speak the language of your clients you will be stuck trying to sell to other techs who are usually not decision makers. You need to learn a new language, understand what your clients are really looking for, and present even technical solutions in business terms.
If you are a technology expert, or you are selling technology-based solutions to your clients, I can help you speak business so you can make more sales.
How It Works
The Intro Call
We start with a 30-minute video call (it’s free). This helps me understand your situation, what you’re trying to achieve and where your biggest bottlenecks are.
If you go “wow!” at least twice during our conversation, you will know that I can help and I will have a better understanding of what you need. And you’ll have something you can put into practice immediately.
If it’s clear that I can help – and you’re ready to commit to change – I will invite you to a Roadmap Session.
The Roadmap Session
In this session we’ll build the roadmap you need to go from technology specialist to business problem solver – and super sales person. We will identify the mindset and skillset changes you need to make, but we will also prioritise so you don’t have to boil the ocean.
By the end of the session you will not just have a roadmap – you will also know what you need to work on first. And best of all, you can use it with me or follow it on your own.
A Roadmap Session runs from 60 to 90 minutes in an online video call and costs US$230.
The Coaching Program
My coaching program is only for people who are serious about making change. Based on your personal roadmap and a standardised business framework, we will break through each of your skillset gaps, mindset barriers and business issues.
The goal is always to help you make more sales; almost all of the people I’ve worked with recoup their investment in one to three months.
The coaching program costs US$600 per month for bi-weekly sessions or US$1,200 per month for weekly sessions (not for the faint of heart).