How to speak business
so you can make more sales

You’re a specialist. You know your field so well you’re regarded as an expert; the go-to person in your field. You’ve progressed from technical expert to subject matter expert, and you’re now taking the next step up to sell your products, services or expertise to the C-suite.

But for some reason they’re not buying your technical expertise. When you start speaking their eyes glaze over, they refer you to their techs and you’ve lost the opportunity to sell at the C-suite level. You know you can help them, but you’re not getting through.

The sad truth is that they don’t know tech, and they don’t particularly care about your expertise. They have a business problem, and until you can speak to them in terms they are familiar with you’ll be losing sales. You need to learn how to speak business.

My name is Anthony English, and I am an award-winning IBM AIX expert. I made the transition from being a tech expert to helping my clients solve business problems, and now I teach professionals like you how to do the same.

This is not rocket science, but until you learn to speak the language of your clients you will be stuck trying to sell to other techs who are usually not decision makers. You need to learn a new language, understand what your clients are really looking for, and present even technical solutions in business terms.

If you are a technology expert, or you are selling technology-based solutions to your clients, I can help you speak business so you can make more sales.

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Anthony's insights and initiatives in creating and sustaining new sales growth transcend into all areas of business. His consulting expertise will not only help you clearly identify your target market, but also how to capture it! Anthony's recommendations and support are one of the key successes in my own personal and business growth, and I believe he will do the same for you! He is a terrific business coach and one of the most generous human beings I have ever met!!
Anthony is an astute observer of people and problems. He not only spends time trying to understand the true business problem stopping people, but he also genuinely cares. I recommend you take any opportunity to get to know Anthony, and also consider hiring him to accelerate your learning curve tremendously.​
I saw an article written by Anthony and found it extremely interesting. I didn't know that it was only the start. We chatted and he helped me find strengths and weaknesses of my business, asking the right questions and leading me through an honest and effective analysis. He understood my goals and suggested some great strategies to gain more confidence in myself as a solopreneur, which I believe won't only benefit me, but also my clients. Anthony is a great coach: kind, fun, but also extremely professional. He goes straight to the point and makes thing look easy - as they really are. I couldn't recommend him more, specially to entrepreneurs willing to expand their business and make the most of their time. Grazie, Anthony!
Anthony's insights and willingness to go above and beyond helped give me the confidence I needed to focus on the things that can grow my business, rather than simply treading water. I wanted to move from client work to products. He believed in my idea more than I did, and it paid off! He's not only incredibly motivating but also gives you small, actionable steps to take so you can start improving your business without feeling overwhelmed.
I approached Anthony with a specific problem. "How do I describe myself at networking events that create interest?" After having worked in many industries and picking up several skills, it was hard to even describe what I do. About 15 minutes in our discussion, Anthony was able to synthesize my value and describe it in such a way that I could have never done on my own. Now, he is helping me bring that message in front of the right audience. Anthony's service is highly recommended for the technical consultant who struggles with communicating his value in simple business terms.
Before - I had some clarity in my direction, but I was missing the key insight that allowed me to make a major shift in how I saw my service offering. With Anthony's coaching I was able to gain laser focus on our new direction : "Your business visualized on a single page." The outcome of my discussions with Anthony is a lot of clarity and new initiatives in branding and positioning my business for future success. My business now has a lot of clarity: I know who I serve, I know why I do what I do and I know what problems I solve. I can clearly describe to my ideal client the true value of working with me.

How It Works

The Intro Call

We start with a 30-minute video call (it’s free). This helps me understand your situation, what you’re trying to achieve and where your biggest bottlenecks are.

If you go “wow!” at least twice during our conversation, you will know that I can help and I will have a better understanding of what you need. And you’ll have something you can put into practice immediately.

If it’s clear that I can help – and you’re ready to commit to change – I will invite you to a Roadmap Session.

The Roadmap Session

In this session we’ll build the roadmap you need to go from technology specialist to business problem solver – and super sales person. We will identify the mindset and skillset changes you need to make, but we will also prioritise so you don’t have to boil the ocean.

By the end of the session you will not just have a roadmap – you will also know what you need to work on first. And best of all, you can use it with me or follow it on your own.

A Roadmap Session runs from 60 to 90 minutes in an online video call and costs US$230.

The Coaching Program

My coaching program is only for people who are serious about making change. Based on your personal roadmap and a standardised business framework, we will break through each of your skillset gaps, mindset barriers and business issues. 

The goal is always to help you make more sales; almost all of the people I’ve worked with recoup their investment in one to three months.

The coaching program costs US$600 per month for bi-weekly sessions or US$1,200 per month for weekly sessions (not for the faint of heart).

If you really want to make a change, you need to take one step forward

Anthony’s great - pleasant, insightful, valuable. Gotten something out of every consulting session, article, video, or book. Recommended.