Do you have existing clients, but not getting the right kind of new clients?
The "right kind" of clients? Those are the ones who are most profitable.
But if you're happy to take on any clients at all, chances are it's because you have hit a ceiling.
Do you know how to find premium clients?
Premium clients are the ones where you generate outstanding value for them, and you get outstanding profit for your business.
The secret to building your business is
to attract the right clients.
And the secret to doing that is to speak about their problem in their own language.
And to qualify them early.
Anthony's insights and willingness to go above and beyond helped give me the confidence I needed to focus on the things that can grow my business, rather than simply treading water. I wanted to move from client work to products.
He believed in my idea more than I did, and it paid off!
He's not only incredibly motivating but also gives you small, actionable steps to take so you can start improving your business without feeling overwhelmed.
It's music to my ears when someone tells me I'm doing something wrong. As an entreprenuer, I appreciate a different perspective, especially from someone who has a lot of experience.
Anthony is one of those individuals that is not afraid of approaching the subject, and can tell you what is wrong with grace. Over a live video chat, Anthony was able to discuss my current business situation, and provided ACTIONABLE advice that may be seemingly simple, but are large value adds.
Specifically, he was able to point out ways in which I can get in front of the desired audience that never even cross my mind!
Frankly, at first I was skeptical about what Anthony could tell me, especially given his heavy IT background, but business knowledge is transferrable among various industries, and he's clearly worked with many industries. He's humble, easy to talk to, and has many creative solutions to offer. Thanks Anthony!
If your service is great, but you're not attracting new premium clients, chances are your message is off.
It's hard enough turning a lead into a client. What's the point of attracting the wrong kind of leads in the first place?
If you don't have time to do a lot of marketing, you want your message to be much more focused.
I can help you with that.
Introducing The B2B Sales Clarity session.
The B2B Sales Clarity session will help you
- get absolute clarity about your value proposition
- know exactly what your unique point of differentiation is
The B2B Sales Clarity Session will help you:
- know how to leverage social media and other avenues to attract high value clients
- identify ways to generate leads through highly focused marketing
- explore strategies to fill your sales pipeline and map out a concrete plan on who to talk to, and what to say.
As a result of this call, you'll be able to articulate why companies buy your services. You'll also get a 2-3 page B2B Sales Clarity Report, with some recommendations about the next step you could take to find new clients.
"How do you cover so much in just the one session?"
We're not going to cover a whole lot of detailed information. Instead, we'll do a grand tour of your business. Having someone with fresh eyes looking at your business can create very fast mindshifts.
It's more important for you to get some practical, actionable steps, so that you get to implement something immediately.
"But is any of this really going to work?"
That's going to depend on your attitude, your opportunities, and your ability to take action. Many business owners gather lots of information, but they let busyness, procrastination and fear stop them from doing anything. I'm not going to let that happen with you.
"This sounds good, but I don't have time to put this into practice."
In the B2B Sales Clarity Session, you'll identify areas that you don't need to focus on in your business. This knowledge typically brings great relief, because it buys you back time and takes less important things off your to-do list.
The B2B Sales Clarity Session will show you exactly where to focus next in your business. But don't take my word for it:
I had several hesitations about seeking advice from a consultant—including the fear of looking dumb, and having trust that someone outside my business could help me. Anthony’s direct, friendly, and insightful approach has allowed me to look at my business with fresh eyes without feeling defensive. He has helped reframe what I do and why it’s valuable to my clients. This is huge! I now have greater confidence in putting a higher price tag on quotes—which is helping my business be more profitable. Thank you, Anthony!
One thing you should know about Anthony above all else: his energy is contagious. He's an absolute pleasure to be around, is always in a good mood, and is an eternal optimist.
Aside from those fantastic and impossible-to-teach qualities, Anthony is a great coach. We've worked together for over a year now, and his advice is at once practical and actionable. He's willing to try new things, or just go with tried-and-true - whatever fits the situation.
If you're a solopreneur, small business, or even a manager at a corporation, I'd highly recommend you just talk to Anthony. After that, you'll be stuck with him because he's so damn helpful.
Anthony listened to my work situation and then made some suggestions on how I could pivot and build new networks as well as restructure and repackage the value I provide to clients.
What I particularly liked was that he was straightforward, he spoke directly and expressed it in a way that made total sense - and in fact, confirmed that my gut was telling me that I had to make some changes however, I came away from the conversation positive and uplifted.
Anthony's insights and initiatives in creating and sustaining new sales growth transcend into all areas of business. His consulting expertise will not only help you clearly identify your target market, but also how to capture it!
Anthony's recommendations and support are one of the key successes in my own personal and business growth, and I believe he will do the same for you! He is a terrific business coach and one of the most generous human beings I have ever met!!
I approached Anthony with a specific problem. "How do I describe myself at networking events that create interest?" After having worked in many industries and picking up several skills, it was hard to even describe what I do.
About 15 minutes in our discussion, Anthony was able to synthesize my value and describe it in such a way that I could have never done on my own. Now, he is helping me bring that message in front of the right audience. Anthony's service is highly recommended for the technical consultant who struggles with communicating his value in simple business terms.
Anthony’s great - pleasant, insightful, valuable. Gotten something out of every consulting session, article, video, or book. Recommended.
Before - I had some clarity in my direction, but I was missing the key insight that allowed me to make a major shift in how I saw my service offering.
With Anthony's coaching I was able to gain laser focus on our new direction : "Your business visualized on a single page."
The outcome of my discussions with Anthony is a lot of clarity and new initiatives in branding and positioning my business for future success.
My business now has a lot of clarity: I know who I serve, I know why I do what I do and I know what problems I solve. I can clearly describe to my ideal client the true value of working with me.
Anthony’s coaching has been invaluable. He has stopped me in my tracks more than once and forced me to reassess my market strategy. He questioned who my real target audience was, helped me to realize what the million dollar questions I should be asking really were, and niche down with concrete goals in mind.
I contacted Anthony to thank him for a sound piece of advice he gave to small businesses, and the conversation quickly turned into something that I couldn't put a price tag on – Truly priceless. Golden information that I'll immediately study and apply to my business.
Anthony opened my eyes on and helped me re-evaluate some essential aspects of my business. Bonus point: The conversation was extremely enjoyable!
If you need an exceptional coach to guide you through your marketing and sales process, Anthony IS your guy.
I saw an article written by Anthony and found it extremely interesting. I didn't know that it was only the start. We chatted and he helped me find strengths and weaknesses of my business, asking the right questions and leading me through an honest and effective analysis.
He understood my goals and suggested some great strategies to gain more confidence in myself as a solopreneur, which I believe won't only benefit me, but also my clients.
Anthony is a great coach: kind, fun, but also extremely professional.
He goes straight to the point and makes thing look easy - as they really are. I couldn't recommend him more, specially to entrepreneurs willing to expand their business and make the most of their time. Grazie, Anthony!
The B2B Sales Clarity Session
Building a stronger business depends on the foundations.
Is your marketing generating enough of the right kind of leads for you?
Are you nurturing those leads? How do you sell your services to them without discounting?
We cover this in the B2B Sales Clarity session.
Got questions? Drop me a line.
My email address is email@example.com